How Britain is using its soft power to engage with Kazakhstan?
Time & Location
About the Event
Kazakhstan’s Soft Power. The term “soft power” was developed by US academic Joseph Nye in 1990. He conceives it as the ability of a state to secure its international objectives through attraction, rather than coercion or payment, and argues that it derives from three sources: a country’s culture, its values and its international behaviour:
Rupert Goodman - Chairman, BKS (Moderator)
Paul Brummell - Head of the Department of Soft Power and External Affairs, FCO, and a former British Ambassador to Kazakhstan
Rowan Kennedy - Director of the British Council in Kazakhstan
HE Erlan Idrissov - Ambassador of Kazakhstan to the UK