How Britain is using its soft power to engage with Kazakhstan?

Kazakhstan’s Soft Power. The term “soft power” was developed by US academic Joseph Nye in 1990. He conceives it as the ability of a state to secure its international objectives through attraction, rather than coercion or payment, and argues that it derives from three sources: a country’s culture, its values and its international behaviour:

Rupert Goodman - Chairman, BKS (Moderator)

Paul Brummell - Head of the Department of Soft Power and External Affairs, FCO, and a former British Ambassador to Kazakhstan

Rowan Kennedy - Director of the British Council in Kazakhstan 

HE Erlan Idrissov - Ambassador of Kazakhstan to the UK